Over the next five years Wal-Mart Corporation, the giant $405 Billion revenue retailer promises to dramatically increase the amount of local produce it purchases from small farmers in the U.S. and abroad. It’s goal is to double the amount of local food in its stores in the U.S.
The big questions will be if local producers can keep Wal-Mart supplied, and at what price. Hopefully, reducing waste and inefficiency (often up to 2/3 of best practices pay for themselves) will offset some of the upfront costs.
Wal-Mart can move the dial. We are pleased they are turning it towards the local farmer.