USDA Standard is Often Sold as "Store Brand" Meat.
Standard Beef
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Standard Beef USDA grade, contains a high ratio of lean meat to fat. It is mild in flavor and lacks juiciness due to minimal marbling. Standard Beef is often sold as “ungraded” or “store-brand” meat.

The most important thing to remember is that without "USDA" in the grading label any designation like "Choice," "Select," or "Prime" on a package of meat is almost worthless. The terms alone can mean anything the butcher wants them to mean and there is no fine or punishment for using those value-laden terms independently. If you see, "Choice," "Prime" or "Select" by itself on a label be very skeptical and inquire before spending your money. The meat department has razor thin profit margins and unfortunately, misleading customers and deception is one way to improve profits for some.